Amazon Prime Day in Canada: What to Know Before You Shop

What is Amazon Prime Day?

Amazon Prime Day is an annual sale event exclusively for Amazon Prime members. In Canada, it typically runs for two to four days in July, though Amazon has occasionally extended it or added a second event in the fall.

The event features discounts across most product categories, with the deepest deals usually appearing in electronics, smart home devices, and Amazon's own products (Echo, Kindle, Fire tablets).

When is Prime Day?

Amazon does not announce exact dates far in advance. Based on previous years, Prime Day usually takes place in mid July. In 2024, it ran from July 16 to 17. Dates for 2025 have not been confirmed as of this writing.

The best way to prepare is to start tracking prices on items you want at least two to three weeks before the expected dates. That way, you have a baseline to compare against when the "deals" go live.

Are the deals actually good?

Some are. Many are not.

Amazon uses dynamic pricing, which means prices change frequently. Some products get genuinely steep discounts during Prime Day. Others get a price increase in the weeks leading up to the event, followed by a "discount" back to the normal price.

This is why price history matters. If a product is listed at 40% off during Prime Day, but the price was the same two weeks ago, it is not really a deal. Lowvyn tracks prices daily so you can see the real history and decide for yourself.

Product categories worth watching

Based on pricing patterns from previous years, these categories tend to have the most genuine discounts during Prime Day:

Electronics. TVs, headphones, tablets, and laptops often see real price drops, especially on last year's models. Look for 15 to 30% below their typical price.

Smart home. Amazon's own devices (Echo, Ring, Fire TV) get the biggest discounts of the year during Prime Day, often 40 to 50% off.

Baby gear. Some baby products see genuine discounts, particularly strollers, car seats, and monitors from major brands like Graco and Safety 1st.

Home and kitchen. Instant Pot, KitchenAid, and other popular kitchen brands typically participate.

How to shop smarter during Prime Day

1. Track prices before the event. Start at least two weeks early. Lowvyn shows you the price history so you know what the real "normal" price is.

2. Check the Lowvyn Score. Every product on Lowvyn gets a score from 0 to 100. A high score during Prime Day means the deal is genuinely good relative to the product's price history.

3. Compare across retailers. Walmart and Best Buy often run competing sales during Prime Day. Lowvyn tracks all three, so you can see who actually has the lowest price.

4. Set price alerts. If you have a specific target price in mind, set an alert and let Lowvyn notify you when it hits.

5. Do not rush. Prime Day deals come and go, but many products will hit similar prices again within a few months. If the Lowvyn Score says "average," it is usually fine to wait.

The bottom line

Prime Day can be a great time to buy if you know what you are looking for and you have the price history to verify the deal. The key is preparation, not impulse.

Start tracking the products you want now so you have data to compare against when the event arrives.

Browse tracked products on Lowvyn or get the free extension to start building your price history today.